Cashmere Shopping Tour

Tour Program

The creation and love of beautiful things would appear to be in the DNA of those born in Umbria, a region that now boasts some 500 companies specialized in the noble art of making cashmere.

Brunello Cucinelli is best known worldwide for being “the King of Cashmere” with an eponymous luxury fashion brand selling womenswear, menswear and homewear. His designs are always in the spirit of luxury.

Your Shopping Tour adventure will begin when your personal driver for the day greets you at your place of stay. After a leisurely drive across the green hills of Umbria and running along the banks of Trasimeno Lake, your first stop will be in the small village of Solomeo near Perugia. The hilltop village of Solomeo in 1985 was saved from certain demise by the King of Cashmere : Brunello Cucinelli. Cucinelli purchased the whole medieval mess and set about restoring it to its original splendor. This is the place where the company is based, and where you will be welcomed by the staff. After this you will have a chance to buy the products at advantageous discounted prices.

Your itinerary proceeds to another highly-esteemed protagonist of Italy's "Cashmere made in Umbria" industry, Lamberto Losani, who has been creating handmade cashmere for women for over 50 years. The family business is based in the town of Magione, on a hill overlooking Lake Trasimeno. You will have the chance to visit their outlet showroom with top-quality ladies' clothing and accessories.